Interactive music vid: Empire of the Sun

Empire of the Sun

I have just stumbled across this, an interactive music video for Empire of the Sun’s ‘We Are The People’. Rollover the glowing red and yellow orbs to find hidden content and access to competitions.

Whilst I think this is a “nice idea” in theory,  in practice it’s just a bit annoying as the song keeps stopping and starting as you access content and new tabs/windows open, taking you away from the video. They could have thought this through a bit better.

Virgin Records are claiming that this is the first interactive music video. Correct me if I am wrong but I am pretty sure that Arcade Fire beat them to it back in 2007…


About The Spy

Spying since 1984. View all posts by The Spy

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