…and I actually loved it.
When the talk of bringing back 3D films started, I was sceptical. Gimmick. Total gimmick. Leave it back in the past, with those funny little cardboard glasses with different coloured lenses.
Then I saw Coraline in 3D and I fell in love.
Today I went to see Disney’s crack at 3D animation. After incredible reviews from across the pond, albeit 5 months ago (why oh why has it taken so long to release over here?) today I braved the cinema full of kids and irritating couples and went to see UP.
The story is original, the script is funny, the characters are cute and the 3D effects are blended seamlessly, not distracting and merely enhancing the plot. It’s genuinely a brilliant, feel-good film.
Sooooo yes, whilst 3D is still a little gimmicky, I think it is here to stay. Just imagine if something like The Ring had been made in 3D? What about using 3D tech for epic nature documentaries, a la the BBC’s Planet Earth series? The potential for 3D films is certainly more than just family-friendly animation and could be the catalyst to make serious changes to both the film production industry, and also to how we consume films.
Filmic rant over. For now…
See more UP [starts 32 seconds in…damn Disney and their privacy policies]: