Category Archives: Advertising

AMAZING digital promotion for new Editors album


This is, quite possibly, the best use of new technology I have seen in AGES for a music marketing campaign…

For the release of their new album, In This Light and On This Morning, Editors have launched an online experience using Google Maps, specifically Street View. Users must navigate their way around Google’s virtual London to find the (naturally music themed) hot spots. Upon arriving at each they are treated to a song from the album.

So very very clever.

Damn, I wish I’d thought of that.

Play and listen and feel jealous here…


Ze future of advertising

Nice deck, good thoughts, etc from Isabelle O’Kane…

Yet another weird viral from Diesel…

Quique the head even has his own website.

So very very odd.

What the fuck is social media?

This is what:

Ice cream and cake! Ice cream and cake!

I know I shouldn’t but there is something I LOVE about this little ad for Baskin Robins:

Things Marketing People Love

Two-hour client lunches, telling people how late they worked last night, urban scavenger hunts in big cities with a digital tie in (oh I have run one of these already…!) is possibly my favourite website of the month, if not a little too close to the bone…


Olympus viral – stop motion loveliness

What a lovely little viral from Olympus making excellent use of my favourites, stop motion animation and photography!