This is, quite possibly, the best use of new technology I have seen in AGES for a music marketing campaign…
For the release of their new album, In This Light and On This Morning, Editors have launched an online experience using Google Maps, specifically Street View. Users must navigate their way around Google’s virtual London to find the (naturally music themed) hot spots. Upon arriving at each they are treated to a song from the album.
So very very clever.
Damn, I wish I’d thought of that.